The blend is pressed into meaty pellets at a low temperature of 45°C to retain all nutrients (unlike extruded kibble).
NOTE: All of WILDS ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed. This is important because other brands using 'fresh' ingredients means there is moisture in the ingredients which then get removed during processing, and other foods can be closer to 40% meat after the processing, but their label tells you it is 80% fresh meat! (How naughty!)
WILD Pet Food Frequently Asked Questions
Is WILD Pet Food sustainable?
Yes, WILD is sustainable. Our dog food is made sustainably by using parts of animals not typically consumed by humans, such as carcasses, organs, and bones, which are highly nutritious for dogs. The ingredients are locally sourced (in the UK) and manufactured using a cold-pressed method, reducing energy consumption. The packaging is 100% recyclable, and by removing water from the raw meat before transport, we cut down emissions by 70%.
How Long Should Transitioning My Dog Onto WILD Pet Food Take?
Gradually transition dogs to WILD food over at least two weeks. Start with a mix of 25% WILD and 75% of their current food, slowly increasing the WILD portion each day. This helps dogs adjust to the new diet, especially if they haven't had similar food before.
Customers must read our transition guide (click here) before starting the transitionas we recommend different transitions depending on what the dog is used to eating currently.
Is WILD Pet Food FEDIAF Approved?
Yes, WILD Pet Food is FEDIAF approved. Ross, our founder, has completed a Level 3 Diploma in Canine Nutrition and we work with vets and nutritionists to develop all of our products.
Why Do You Only Need to Feed a Little Amount of WILD Pet Food Per Day?
A little goes a long way. With WILD Pet Food, customers need to feed much less than raw or kibble due to its high nutritional density and the removal of 70% water from the raw meat. For specific feeding guidelines, please refer to our feeding guidelines page at the top of the website.
Why Is WILD Pet Food More Expensive Than Supermarket Dog Food?
WILD Pet Food is a dehydrated version of raw food, making it more affordable as 70% of water is removed. Compared to raw, it's cheaper, and when compared to other dry foods, WILD Pet Food offers 2-3 times the protein and fat content with superior quality ingredients and no filler ingredients to bulk out the product. Higher quality and more nutrition come at a higher cost.
What Ingredients Do You Use?
We use zero additives, fillers, or random ingredients you can't understand. All our recipes are 80% animal ingredients and 20% fruit, veggies and superfoods. Visit our shop to learn more: https://wildpetfood.co.uk/collections/shop
Is WILD Pet Food Nutritionally Complete?
WILD Pet Food is nutritionally complete. Because we use high quality ingredients, we don't need to add artificial vitamin and mineral blends. It's suitable for dogs aged 8 weeks and older.
What Part of the Animal Do You Use?
We use the whole animal. That means lots of real meat, organs, bones and blood. The full ingredients list can be found on our Ingredients page on our website.
What does 80:20 Mean?
80:20 simply means we use 80% animal ingredients and 20% plant matter. It's the most optimised, ancestral diet for dogs that raw feeding has been doing for a long time. We've just taken the same principles and dehydrated it, making it more convenient for customers.
Can Puppies Eat WILD Pet Food?
Yes, puppies can eat WILD Pet Food. It's really good for puppies because it has such a high protein content, which is amazing for their growing body. The fat and vitamin content is great for their developing brains too.
What’s the Manufacturing Process?
The raw ingredients are flash pasteurised in an instant to kill any bacteria or pathogens. They are then gently and slowly dehydrated by using airflow at 70°C until the desired moisture content is reached and, crucially, the chemical process of cooking has not started.
This results in a bacteria-free ingredient in a format that is similar to being air-dried.
Those ingredients are then turned into a nutrient-rich blend and cold pressed together which reaches a maximum of 45°C, only at the instant they are pressed.
All in all, resulting in the closest guaranteed pathogen free alternative to raw ingredients.
This means that the product is like any other dry food customers might've used before. Customers can store it in the cupboard then simply weigh out however much they need each day and split it over 2-3 meals.
Is WILD Pet Food Appropriate For Your Customer’s Dogs Breed?
Yes! An ancestral diet like WILD Pet Food is appropriate for any dog. Customers don't have to worry.
If their dog has specific dietary needs (for example, if their dog is Dalmatian), they should read our ingredients list carefully and consult their vet if they're not sure.
Should Customers Be Worried About Cross-Contamination?
No, they don't need to worry. All pathogens have been removed as part of the dehydration process that all of our ingredients go through. They can be sure that WILD Pet Food is completely safe and pathogen free.
What’s the Packaging?
Recyclable plastic! They feature a resealable strip. This means they are very hardy and do not break in transport, whilst being as sustainable as possible.
All bags are made from 100% recyclable materials
Is There a Lot of Dust in Cold-Pressed Products?
Our cold-pressed method has a proprietary step with a sieving process which removes more fine ingredients than our competitors. We also test our batches for moisture content before shipping, and with the sturdy packaging, this results in a more stable product arriving to retailers.
Why is the Protein Percentage in WILD Pet Food so High? Is Something Wrong with the Analysis?
Not at all! The reason our protein percentage looks higher than most other brands is simple: we calculate it more accurately.
Here's how it works:
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Most Dog Food Brands Use Fresh Ingredients: Many brands weigh their ingredients before removing the water. This makes the protein percentage look lower because the water is still included in the calculation.
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What We Do Differently: We weigh our ingredients after removing the water (dehydrating). This gives a truer protein content of what their dog is eating - not a number diluted by water.
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How It Compares to Raw Food: Raw food naturally contains a lot of water, but if you remove the water, the protein percentage jumps up. Our cold-pressed food has the same protein percentage as raw food after the water is taken out.
Here’s the takeaway: Our protein percentage looks high because we’re being completely honest about what’s in your dog’s food. It’s not inflated - it’s just the real amount of protein their dog is getting, similar to a high-quality raw diet but in a convenient dry form.
